A documentary series about the people, the process, and the objects behind fragrance.
It's All About Perfumes is a long-form documentary series produced by Auric Film in partnership with the fragrance publication and community @itsallabout.perfumes. The series follows seven fragrance houses across a single season — each episode a self-contained short film built around one brand, one perfumer, and one story worth telling with care.
The intent is simple and specific: give the fragrance world the visual treatment it deserves. Not marketing content, not brand video, not a launch reel — a proper cinematic document of the people who make the work, shot with the discipline of a film production and edited with the pace of an editorial magazine.
What each episode looks like
Every brand receives a full episode built around long-form interview, atelier and workshop footage, close macro of raw materials, and the finished object at rest. The visual language is unified across all seven episodes — colour, pacing, sound, and typography — so that the series reads as one film in seven parts, not seven films sharing a title.
The production standard is intentionally high. Cinema-grade cameras and lenses, controlled lighting where the story allows it, live sound with dedicated capture, colour grade in DaVinci Resolve, and a scored sound design mixed for headphones and cinema alike.
Why we're making it
Fragrance is one of the last luxury categories that still trades on invisible craft. Almost nothing about a bottle communicates the years, the hands, the failures, and the taste that shaped what's inside. The series exists to make that visible — and to sit alongside a brand's own communication as a piece of independent cultural documentation, not paid promotion.
Distribution
Episodes will be released across the partner channels of @itsallabout.perfumes, Auric Film's channels, and — where relevant — the participating fragrance houses. A festival cut of the full series is planned once all seven episodes are delivered.
Timeline
Pre-production is underway now. Principal shooting begins in 2026 and runs across the season, with episodes rolling out as they finish rather than gated behind a full-series drop. Each participating house is filmed on location — worldwide.